Energy drink developed by NFL Hall of Famer Jerry Rice
December 28, 2020
G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020
Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.
Triton available in 3 varieties, features L-Theanine
October 15, 2020
7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.
Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.
New cans promote flavor line extension, new label design
August 3, 2020
Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.