Red Bull, in time for the winter season, unveiled its Red Bull Winter Edition Fig Apple.

Rambler, an independent sparkling water company, unveiled its Rambler Yaupon Energy, an all-natural energy drink with yaupon, a native caffeinated plant in North America.

John Fieldly, CEO of Celsius Holdings Inc., has seen the company not only produce clinically backed energy drinks that today’s consumers demand, but also demonstrates the discipline to produce a true return on investment to shareholders.

UPTIME Energy will unveil a new bottle design at the NACS Show 2022, a premier industry trade show for convenience and fuel retailing. The new innovative bottle design is shorter with a wider base, while still being resealable and maintaining the same UPC code, the company says.

Mountain Dew, a brand of PepsiCo, announced its latest release: MTN DEW ENERGY CODE RED. 

Rockstar Energy Drink, a brand of PepsiCo, announced the release of its new Recovery flavors: Pineapple Coconut and Mango Lemonade. 

Yerbaé, a plant-based energy brand, announced the release of its newest innovation: Yerbaé Pumpkin Spice Energy Drink. 

The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.

The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.