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Trend articles, new products and news related to up-and-coming categories of beverages.

Flavor innovations, health attributes drive growth for kombucha

Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.

By: Lauren Sabetta

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Laird Superfood Protein Coffee With Lion’s Mane Mushroom
Athletic Brewing Co., Arsenal team up to launch Clock End Brew
By: Staff Beverage Industry
Vita Coco Treats Frosted Lemonade
Tractor Beverage’s Haymaker earns Clean Label Project Certification
By: Staff Beverage Industry

The history behind the Haymaker drink
Healthy focus on hydration and sustainability

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