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Trend articles, new products and news related to sports drinks.

2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Articles

CWENCH Hydration
Fitness as a lifestyle keeps interest on sports, protein drinks
By: Jessica Jacobsen
Electrolit Cherry Ice
Capri Sun introduces electrolyte enhanced drink
By: Staff Beverage Industry

BodyArmor broadens portfolio, focus

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