Staff Beverage Industry

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.

Jones Soda Co. announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada.

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

Coca-Cola is debuting its new U.S. campaign, “And a Coke,” built on a the cultural norm that nothing completes a meal like a Coke, the company says.

GALLO has finalized an agreement with Kirin Holdings to acquire Four Roses Bourbon, bringing the American bourbon brand back under U.S. family ownership for the first time in 83 years. 

Evan Williams announced its release of five highly limited Evan Williams Single Barrel Bourbon Nation Collegiate Edition bottles.

U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled Spirits Council of the United States (DISCUS).

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are. 

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.