Staff Beverage Industry

For National Bubble Tea Day, Krak is encouraging consumers to head to their nearest Krak location to find their new favorite drink with a free boba topping so they can “Krak into it and slay the day.”

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., has shared the findings of a recent report, titled American Spirits Exports Report.

Saint James Iced Tea is introducing new 100% recyclable aluminum bottles nationwide, complementing its existing Tetra Pak packaging.

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

The name change reflects Sazerac Co.’s vision for the future of Irish Whiskey — the art and science of blending, innovation and respect for Sligo’s rich heritage.