Staff Beverage Industry

The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.

Restaurant operators noted that this trend toward water and non-alcohol beverages was a growing trend among consumers, with more than half (55%) of the restaurant operators reporting that guests are choosing to drink water instead of other beverages.

To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.

Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.

The Hain Celestial Group Inc., Hoboken, N.J., announced its pride for its global teams thanks to their ongoing commitment to being a positive force for good this past year through dedicated volunteer efforts.

Whiskey House of Kentucky, Elizabethtown, Ky., has partnered with Whiskey Capital on the creation of a first-of-its-kind collaboration to provide Whiskey House clients with barrel financing options. 

Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.

Q Mixers, Brooklyn, N.Y., announced the appointment of consumer packaged goods (CPG) industry veteran Betsy Frost as its new CEO.

Green Day’s Punk Bunny Coffee brand has partnered with the TBS animated series “American Dad!” for a limited-edition roast.