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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

This image depicts a farmer harvesting agave, a traditional process known as jima.

Tequila, mezcal segments remain hot among consumers

Market endures premiumization trends, among other obstacles
Chloe Alverson
Chloe Alverson
March 26, 2026

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  


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The image depicts a moment in time of a restaurant employee using technology to manage customer orders and service.

DSD technology supports beverage distributors in navigating shifting trends

Technology aids in improved performance, provides insights
Chloe Alverson
Chloe Alverson
March 23, 2026

As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market. 


Read More
The image displays a digital twin model of a bottling line from Krones, specifically developed for their Ingeniq concept.

Beverage brands seek filler technology that support flexibility, adaptability

Adaptive designs provide solutions for beverage packagers
Chloe Alverson
Chloe Alverson
March 18, 2026

Filler technology has changed as OEMs embrace shifting beverage trends. 


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This image shows a Hiperbaric 525i High Pressure Processing (HPP) machine used for cold pasteurization of food and beverages.

The pros of processing automation

Automation aids beverage-makers in meeting market trends
Chloe Alverson
Chloe Alverson
February 24, 2026

Processing automation is useful for beverage formulators to increase efficiency while also meeting consumer and beverage trends like fortification and natural sweeteners. 


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The item shown is ButterLight Chardonnay by JaM Cellars, a California white wine.

Beverage brands explore aluminum packaging as alternative to traditional options

Aluminum packaging attractive for its sustainability, convenience factors
Chloe Alverson
Chloe Alverson
February 23, 2026

The beverage packaging market continues to value aluminum formats for a variety of reasons, especially due to its recyclability and convenience qualities. 


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Berry Mojito Cocktail

Making it sweet: beverage-makers aim to provide ideal levels of sweetness

As consumers increasingly prioritize functional beverages, formulators turn to natural sweetener solutions
Chloe Alverson
Chloe Alverson
February 18, 2026

With consumers increasingly opting for functional, health-forward beverages, beverage-makers must adjust formulations utilizing natural sweetener solutions. 


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This image shows two people making a funny face while holding drinks in a restaurant or cafe setting

Generation Z, Alpha reshape beverage trends

Functionality, sustainability among top trends with younger generations
Chloe Alverson
Chloe Alverson
February 6, 2026

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 


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Tart Organic Cherry

'Not just another flavored sparkling water'

Organic wellness beverage Tart aims to make functional wellness accessible, enjoyable
Chloe Alverson
Chloe Alverson
February 4, 2026

Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.


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This image shows a man examining the label of a canned beverage in a store.

Stretch, shrink labels aid beverage brands in communicating with consumers

Labels offer sustainability, customization benefits
Chloe Alverson
Chloe Alverson
February 2, 2026

Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.


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The image features a bottle of Decoy Featherweight Cabernet Sauvignon

Wine popularity ebbs and flows among generations

Category performance impacted by shifting consumer trends, economic factors
Chloe Alverson
Chloe Alverson
January 26, 2026

The wine industry has fluctuated with a range of factors contributing to its recent performance. 


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View All Articles by Chloe Alverson
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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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