Red Bull exclusively released its Red Bull Racing Cans at U.S. locations of convenience store chain Circle K. The cans feature racing champion Max Verstappen and teammate Sergio Perez.  

HELL ENERGY, Budapest, Hungary, unveiled its first energy drink entirely powered by artificial intelligence (AI). Every aspect of the energy drink has been crafted by advanced AI systems from the design, recipe, tasting and taste evaluation, predictive intelligence, security measures and marketing elements, the company says.

Remedy Drinks announced the launch of its new Berry Blast Energy and Tropical Twist Energy that deliver an organic, and all-natural energy drink option.

Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.

RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package RIOT Energy products at its new 85,000-square-foot facility, CanDo Innovation Center, which is slated to begin operations this summer.

Ghost Energy announced the launch of its newest flavor: Cherry Limeade, offering a sweet cherry flavor with a bite of lime.

PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy. 

Buchi Kombucha announced the launch of its Buchi Living Energy, an organic, clean energy drink that combines the power of L-theanine, lion’s mane mushroom, clean caffeine and live and active cultures.

Living Essentials LLC, the maker of 5-hour ENERGY, announced the release of its three new flavors, adding to the 5-hour lineup of 16-ounce carbonated energy drinks.

Czech energy drink Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology as part of a special-edition can to mark the launch of combat game Call of Duty: Modern Warfare II.