GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst.
Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.
G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature.
With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.
ZOA Energy is expanding fan favorite flavors Mango Splash and Green Apple from limited footprints to national. Both flavors will be available at select retailers nationwide, as well as online.
With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.