This year’s State of the Industry report on energy drinks and shots finds that the energy drink market is showing healthy growth, while energy shots look to find their footing in the “new normal.”

Alternative Biologics, Inc., whose founders and team created Muscle Milk, developed a hemp infused energy drink: GYM WEED. Available in the U.S. market with three flavors ― Pear Pineapple, Stone Fruit and Tropical Berry ― GYM WEED provides balanced energy without the jittery, anxious feeling typically associated with energy drinks, it says.

As the most-followed Twitch channel, Blevins has over 17 million followers. Now, Blevins has teamed up with G FUEL, The Official Energy Drink of Esports, to bring fans a sweet flavor: Ninja Cotton Candy.

In time for warmer weather, CELSIUS Energy Drink, a brand of Celsius Holdings Inc., released its newest flavor: CELSIUS Sparkling Strawberry Lemonade. 

Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit. 

Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn.

Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says. 

CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast.