Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.
New cans promote flavor line extension, new label design
August 3, 2020
Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.