Energy drinks - Articles - Page 12

FOCUSAID ZERO SUGAR

April 13, 2020

LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.

Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020

April 12, 2020

Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.

CELSIUS Grapefruit Melon Green Tea

March 17, 2020

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

PepsiCo to acquire Rockstar Energy Beverage for $3.85B

Agreement will deepens company’s energy portfolio

March 12, 2020

PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.

Coca-Cola Energy

February 21, 2020

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says.

28 Black

January 29, 2020

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok

December 20, 2019

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

VPX Sports Bang Energy Drink - Beverage Industry

2019 State of the Beverage Industry: Energy drinks maintain competitive edge

Flavor combinations, natural ingredients contribute to double-digit growth

July 15, 2019

Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Celsius revenue up 20% for Q1

Q1 revenue reported at $14.5 million

June 26, 2019

This was driven by a business model change in China to a royalty license which mitigates risk and reduces marketing investment, but correspondingly decreases revenue by $1.3 million, the company says.