Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says.

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.

Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.

We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before.

Neuro drinks will add six new flavors to its most popular Sonic, Bliss and Sleep functional beverages in January.

Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups.

Big Red Inc. released its rebranded and repackaged Hydrive Energy Water, which merges the function of an energy drink with the taste of enhanced water, the company says.

In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.