Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says

LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says. 

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.