Talent partners to serve as C4 Energy Flavor Expert Ambassadors
September 29, 2021
C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon.
Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape.
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
G FUEL released a new variety: Flavor Bombs. The new G FUEL flavor is available in 16-ounce cans gfuel.com and will be sold in select stores in the United States.
No. 1 overall NBA draft pick with serve as official brand ambassador
July 30, 2021
Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.
In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.
Kill Cliff, Atlanta, marked its 10th anniversary and longtime partnership with the Navy SEAL Foundation (NSF) by dropping a limited-edition commemorative can.
The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.