Carbonated soft drink brand will roll look in fall for 125th anniversary
March 28, 2023
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says.
Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients.
Company commits $3.3 million to projects in Winter Haven, Fla., and Galveston Bay
March 14, 2023
PepsiCo Beverages North America (PBNA) and Frito-Lay North America (FLNA) announced a commitment of $3.3 million in funds toward water replenishment projects across North America. These projects aim to advance Purchase, N.Y.-based PepsiCo’s effort to become Net Water Positive by 2030.
The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.
QR code serves as a portal to the Coca Cola Creations Hub, featuring a host of cinematic experiences
February 21, 2023
In collaboration with Grammy-award winning artist Rosalía, The Coca-Cola Co., Atlanta, announced the launch of its newest Coke Creation: Coca Cola Move, bringing to life the transformational power of music. Coca Cola Move features a striking packaging design embracing the contrasts of the artist’s persona — from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance, the company says.
7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”
Fans can unlock prizes through augmented reality egg hunt experience
February 15, 2023
Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.