Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.

Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.

Jones Soda Co. announced its special edition 25-Day Advent Calendar. In time for the holiday season, the Jones Advent Calendar features 25 days of Jones craft sodas, fun holiday bottles, swag and other surprises in a classic countdown to Christmas.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.

Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.

OLIPOP, a functional soda brand, announced the launch of its newest fall flavor: Crisp Apple. 

Faygo Beverages Inc. announced the launch of its newest flavored soda: Faygo Dreamin Orange Creme. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.