For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.  

Keurig Dr Pepper Inc., Burlington, Mass., and Frisco, Texas, announced the appointment of Tim Cofer as chief operating officer (COO), reporting to Chairman and CEO Bob Gamgort, as a key step in the company's CEO succession plan. Cofer, who will join KDP on Nov. 6, will work side by side with Gamgort while in a COO capacity, with a planned transition to CEO in the second quarter of 2024. Gamgort will serve as executive chairman of KDP after the transition occurs. 

OLIPOP, a better-for-you soda company, released a reimagined fiber version of a crisp, "ginger-y" classic with the launch of its OLIPOP Ginger Ale.

In celebration of its 125 year anniversary, Pepsi is officially ushering in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide. Pepsi will celebrate its iconic history where it has lived at the center of pop culture ― in sports, music, and entertainment ― and looks ahead to the brand’s next 125 years. 

American Beverage (AB), Washington, D.C., announced that Kevin W. Keane, a longtime member of the beverage industry’s leadership team, has been named its new president and chief executive officer. Keane will provide day-to-day leadership and management of the industry trade group to advance its strategic priorities, working in close partnership with AB’s full team and the AB Board leadership.

Jones Soda Co. announced the release of its first crossover special edition flavor with both the Jones Soda and Mary Jones brands.

PEPSI Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants. 

wildwonder, a sparkling prebiotic, probiotic beverage brand, announced adding a new flavor to its sparkling drink lineup: Pineapple Paradise.

Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.