The limited release soft drinks to be awarded to 2,000 fans
September 23, 2022
In time for cooler weather, Purchase, N.Y.-based PepsiCo introduced the Pepsi S’mores Collection. Americans can’t get enough of s’mores, and for those who refuse to miss an opportunity to satisfy their s’mores cravings, Pepsi has created the ultimate s’mores hack, it says.
Just in time for sweater weather, Waterloo Sparkling Water announced the official launch of its new Spiced Apple flavor and the return of its seasonal fan favorite Cranberry.
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.
Retiree Andrew Whitworth gives consumers a look at Pepsi 18 Week Pack
September 7, 2022
Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.
Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022
Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says
The limited-edition collab includes Halloween mystery flavor, the VOO-DEW Grim
September 1, 2022
North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style. The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.
#BetterWithPepsi gives fans the chance to win a Pepsi Gametime Fridge TV
August 19, 2022
This football season, Pepsi is giving fans the opportunity to win the Pepsi Gametime Fridge TV, a TV specially designed for fans who want to stay locked in on the game when they need another Pepsi product.
Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022
The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says.
Bottled water brand will use 100% rPET plastic for bottles; Sprite shifts to clear bottle
August 4, 2022
The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles.
Stewart’s craft sodas announced the expansion of its Spiked Seltzers lineup with the launch of Stewart's Spiked Soda. Reminiscent of the original Stewart’s Soda flavors, these spiked sodas remain true to the brands legacy, available in Key Lime, Black Cherry, Orange Cream and Root Beer expressions, the company says.