This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
Four Jones Soda flavors infused with THC take flavors ‘higher’
June 23, 2022
After 25 years of creating signature craft soda flavors and featuring fan-submitted photo labels on every bottle, Seattle-based Jones Soda Co. entered a new category with the Mary Jones brand of cannabis-infused sodas. Mary Jones 10 mg Cannabis-Infused Sodas are available in Jones’ fan-favorite varietals of Root Beer, Berry Lemonade, Green Apple, and Orange & Cream.
Wild Bill’s, the veteran-owned, non-alcohol craft beverage company, introduced a limited-edition line of summer soda flavors in addition to announcing an expanded retail footprint at more than 250 retailers nationwide.
Paddy Spence will still hold his position as Chair of the Company’s Board of Directors. Amy Taylor, president, will succeed Spence as CEO beginning Aug. 1.
Limited-edition launch coincides with Lost Treasures of Baja Island Sweepstakes
June 7, 2022
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, is bringing summer flavors to stores. The original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar are returning, and will be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Additionally, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
Waterloo Sparkling Water announced its all-new Passion Fruit sparkling water and return of its Summer Berry, both as limited-time-only offerings for the summer.
Company debuts new dispenser model at 2022 National Restaurant Association Show
May 17, 2022
The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Freestyle 8100, a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology streamlines drink pouring for foodservice crews, helping reduce drive-thru wait times for diners while providing the beverage quality and variety they crave, according to the company.
“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.