Approximately 80 percent of exhibitors can aid breweries
June 16, 2017
About 44 percent of the visitors to the last drinktec came from the brewing industry, according to the tradeshow presenter. Between Sept. 11 and 15, those involved in the production of beer can come together for drinktec 2017 at the Messe München exhibition center where they will find all they need to produce excellent beer.
Beer brand’s anniversary aligns with Canada’s sesquicentennial
June 16, 2017
In celebration of its 150th anniversary, Moosehead Breweries released packaging to acknowledge the sesquicentennial milestone. To celebrate the anniversary, Moosehead will launch new 150th-themed bottle labels for Moosehead Lager and introduce Moosehead Radler on draft in the United States.
Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar.
Brand transforms secondary packaging into beverage cooler
April 28, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says.
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.