Articles Tagged with ''imported beer''

Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759.

Heineken USA, White Plains, N.Y., entered into a long-term partnership agreement with Major League Soccer (MLS) that would make the Heineken brand the official beer of MLS. The partnership will commence in January 2015.

Constellation Brands Beer Division unveiled the 2014 limited-edition boxing bottles for its Corona Extra brand.

When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.

United States Beverage LLC announced package redesigns for its Estrella Damm and Daura beer brands.

Constellation Brands Beer Division, Chicago, will roll out a new “Yellow Caps” campaign for its Pacifico pilsner-style Mexican beer brand this summer.

Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.