This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments aid category.
Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich and diverse heritage, it says.
Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai.
Paulaner USA, the U.S. importer of Paulaner Brewery portfolio and other premium beverage alcohol brands, announced the release of its Paulaner Münchner Lager now available in a new 12-pack.
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
Winner to receive cash payout equivalent of one 12-pack a week for 60 years
September 28, 2021
This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer.
Dos Equis welcomed the return of college football with even more reasons to jump up, high-five and cheer every week by giving fans a “Dos of game day.”