Imported beer - Articles - Page 6

Stella Artois debuts new red party cup to upgrade summer celebrations

Fans can enter for chance to win free chalice-shaped Red Stella Cups

June 25, 2019

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.

Dos Equis furthers partnership with College Football Playoffs

Mexican beer brand offering tickets to championship game

June 25, 2019

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.

Maggie Timoney, chief executive offi cer of HEINEKEN USA - Beverage Industry

HEINEKEN USA innovates beers for the what and how

Maggie Timoney returns to US after 5-year stint with HEINEKEN Ireland

Jessica Jacobsen

June 13, 2019

Recognizing the evolution of today’s beer drinker, White Plains, N.Y.-based HEINEKEN USA has made a concerted effort to develop products that fulfill consumers’ beer desires.

Heineken Summer 2019 Cans - Beverage Industry

Heineken unveils bolder looks for its canned beers

Brand releases revamped cans for summer

May 20, 2019

The newly redesigned cans and new point-of-sale materials featuring the update began hitting stores this month.

Paulaner USA announced its Hefe-Weizen and Original Munich Lager now is available in 16.9-ounce cans. - Beverage Industry

Paulaner launches new 16.9-ounce cans

Cans available in Hefe-Weizen, Original Munich Lager

April 18, 2019

With the product now available in cans, current and prospective Paulaner fans can now drink a real Bavarian brew in places that may restrict glass bottles.

Tecate launches summer drinking campaign

Call-to-action invites beer drinkers to Asada Together

April 12, 2019

Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.

Heineken USA Beer Innovations - Beverage Industry

HEINEKEN USA takes nimble approach with beer innovations

New beers based on consumer trends

Jessica Jacobsen

March 19, 2019

For a company like HEINEKEN USA, White Plains, N.Y., the global brewer benefits from the support of a large-scale parent company yet still operates with the flexibility of an emerging brand.

Last Drop - Taylor Karg - Beverage Industry

Newcastle Brown Ale does a brand relaunch

Relaunch includes new recipe, packaging and social media

Taylor Karg

March 13, 2019

The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.

2019 Beer Market Report - Imports - Corona Premier - Beverage Industry

2019 Beer Report: Imports continue to gain in US beer market

Mexican import beers post strong gains in 2018

Jessica Jacobsen

March 11, 2019

In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.

Dos Equis, Tecate partner for Cinco de Mayo campaign

Grab Cinco by the Cervezas promotion features on- and off-premise elements

March 7, 2019

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.