The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says.
Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.
Alcohol-free malt beverage developed shifting consumer tastes
January 3, 2019
Heineken USA, White Plains, N.Y., is launching its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle.
Beer brand partners with Cat De Orio, Barilla Pasta
August 29, 2018
Birra Moretti, a brand of White Plains N.Y.-based Heineken USA, announced that the brand’s What’s More Italian summer program includes a partnership with former "Check, Please!" Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage legal-drinking-age consumers to enjoy Birra Moretti and Italian cuisine with friends and family at home or at other social get-togethers this summer.
Beer brand pays homage to Jamaican heritage with EP
August 6, 2018
Red Stripe, a beer brand of Heineken USA, White Plains, N.Y., announced its plans to celebrate the 100th anniversary of beer producer and Jamaican brewer Desnoes and Geddes Ltd. (D&G).
Fans can enter weekly contest for chance to make life a little more interesante
July 24, 2018
White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says.
A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.