Articles Tagged with ''imported beer''

Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl. 

Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.

Craft and import beer distributor C.R. Goodman, Aurora, Colo., announced that it will sell the assets of its distribution business to New York-based Breakthru Beverage Group’s Colorado division: Breakthru Beverage of Colorado. Since it began operating in Colorado in 2006, C.R. Goodman has grown into one of the top craft and import distributors in the state, the company says. 

Effective Jan. 1, 2017, White Plains, N.Y.-based Heineken USA will embark on a new era of business for its emerging global Heineken brands with the creation of Five Points Trading Co., a new venture aimed at incubating a range of popular global beers in the United States, the company says. With the development of Five Points Trading Co., Heineken USA will be bringing its emerging premium brands back in-house, while utilizing the resources and expertise of the company’s established distribution network, it says. 

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.

White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.

The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.