Articles Tagged with ''imported beer''

Social media has become a buzzword for not just American consumers but also the business environment.

As premiumization continues to impact the beer market, imported beers have found favor with consumers.

Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.

In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.

Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.

Newcastle Brown Ale, a brand of Heineken USA, is kicking off a new series of collaboration-edition beers made in partnership with some of the finest and oldest breweries in Europe. 

This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.

The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.

Guinness & Co., a part of Diageo plc, introduced the first offering in the new Guinness Signature Series: Guinness The 1759.

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.