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Moving a burgeoning amount of SKUs from point A to point B has only gotten more complicated. Direct-store delivery (DSD) software and hardware solutions not only increases product traceability and sales, but provides on-demand simplicity and better customer service.

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

Demands for fresh, natural beverages is giving rise to cold aseptic filling equipment. Meanwhile the rise in the number of SKUs is prompting OEMs to integrate processes to meet diverse demands.

With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.