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Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.

With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Following the announcement of PepsiCo’s pending acquisition of prebiotic carbonated soft drink (CSD) brand poppi, many have wondered how this will impact the burgeoning segment. In an interview with Beverage Industry, Nik Allen, senior analyst at Euromonitor International, Chicago, shares how the market will respond to the acquisition.

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

The drug and dollar stores channel finds footing despite inflation as consumers opt for convenience and private-label beverage options. 

Experts share what flavor profiles are popular within the creamers and dairy drinks category.

The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share. 

Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcoholic.