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Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings. 

As these beverage alcohol markets grapple with challenges, manufacturers and wholesale distributors also are bracing for the potential of tariffs.

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles. 

Adam Kost, founder and CEO of Dirty Shirley, talks brand history and future plans. 

Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.

EXBERRY color supplier GNT has launched an independent investment firm to accelerate innovation and boost sustainability at every stage of the value chain, it says. 

FedUp Foods built a workplace that values its people as much as products. The kombucha manufacturer saw those values come to the forefront when Hurricane Helene impacted its community.

Demand for still beverages has beverage-makers turning to dosing technology, like liquid nitrogen, to support this need state. Greg Neville, sales manager of the Americas at Vacuum Barrier Corp. (VBC), shares what’s trends are driving this technology.

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all consumers.