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With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs. 

Beverage Industry has selected eight new beverage products introduced in February 2025. 

As category growth, emerging brands and SKU proliferation continue to impact beverage distribution, DSD solutions offer a host of advantages for beverage delivery operations. 

Drop of Sunshine was created on a need for female-centered wine brands to reflect the lives, connection and celebrations of women.

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out. 

Experts share which beverage trends are impacting filler technology and how the technology has shifted in recent years. 

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.

Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers taking a closer look at quality as well as value.