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With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.

Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.

Can fillers and seamers have adapted to handle the influx of SKUs flooding the beverage market to keep operations running smoothly.

By and large, the overall movement continues to be toward rear-load bulk delivery for beverage fleets. As such, liftgate innovations will remain in lockstep with this shift.

Beverage trends including gluten free, non-GMO, plant-based and low- or no-sugar are resonating in the marketplace as consumers are looking for more than a “diet” to help them manage their weight.

Tasked with protecting the contents of beverages, caps and closures also are seeing trends that impact sustainable measures as well as incorporating smart technology.

By reducing the repeated need for single-use packaging, reusable containers not only help companies become more cost-efficient, but also helps combat climate change by further reducing companies’ carbon footprint.

Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.

As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.

As consumers' shopping behaviors are changing, traditional grocery stores are seeking new ways to further engage consumers. For many grocery stores, the new path to differentiation is digital.