Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.

Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.

Co-founded by beverage entrepreneurs Ben Goodwin and David Lester, OLIPOP is a functional low-calorie, low-sugar beverage that combines the benefits of prebiotics, plant fiber and botanicals in a “New Kind of Soda” that promotes digestive health.

In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.

Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.

The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.

How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.

When it comes to traceability and interactivity, a package’s coding is of utmost importance. As such, equipment that can keep up with these trending demands is essential, and must continue to adapt to meet the evolving needs of packaging.

Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.

Vehicle OEMs recognize the power of incentivizing current and prospective drivers and are updating their offerings to accommodate the comfort of an evolving workforce.