Consumers are accustomed to placing a call to order take-out food and, in some cases, carbonated soft drinks for home delivery. Now, they’re increasingly doing the same for beer, wine and spirits.
Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.
The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.
Although consumers tend to be loyal to their preferred drug stores, 30 percent are more likely to patronize a drug store if it has a loyalty card that offers savings, thus increasing shopper loyalty, according to Diana Smith, senior research analyst of retail and apparel at Mintel.
Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.
In Beverage Industry’s 2015 New Product Development Outlook study, 18 percent of respondents named cinnamon as a top-selling flavor for2015. Although we are early into the new year, it seems as those the readers of the magazine are carrying that assessment in their voting records.
With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.