Articles Tagged with ''alcoholic drinks''

As the mobile gadgets market evolves, beverage companies have to find ways to keep up with the new platforms.

Recently I was reminiscing with one of my current co-workers about the monthly company enewsletter that the local media company I used to work for would distribute.

 TY KU Sake introduces the latest addition to its portfolio of premium sakes, Ty Ku Cucumber Sake. Brewed in the heartland of sake, Nara, Japan, TY KU Cucumber is made from premium Junmai sake infused with all-natural cucumber for a refreshingly crisp and low-calorie flavor, the company says.  

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.

New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.

After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.