Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
Made in New Orleans and infused with the city’s Mardi Gras spirit, new Whipsy alcohol whipped cream contains 13.5 percent alcohol by volume and comes in Ooh-La-La Original, Loco Cocoa and Hazey Hazelnut varieties.
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.
Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
