Articles Tagged with ''alcoholic drinks''

Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”

Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.

Nearly one-quarter of U.S. consumers say that they have already begun their holiday shopping, according to Nielsen’s 2013 Holiday Spending Forecast.

More than 22,000 people were in attendance at the 2013 NACS Show, which took place Oct. 12-15 at the Georgia World Congress Center in Atlanta. Total attendance reached 22,263, with 7,874 visitors classified as “buyers,” including retailers, wholesalers and distributors.

Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.

When it comes to market share, beverage categories are always battling for the biggest piece of the pie.

Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.

Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.

 Wild Flavors Inc. introduced a line of seasonal-inspired “mocktail” flavors for non-alcohol applications that capitalize on the unique characteristics of alcohol beverages.  

Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.