Beverage-makers exhibit latest in new product releases
November 11, 2013
More than 22,000 people were in attendance at the 2013 NACS Show, which took place Oct. 12-15 at the Georgia World Congress Center in Atlanta. Total attendance reached 22,263, with 7,874 visitors classified as “buyers,” including retailers, wholesalers and distributors.
Company launches Facebook app in connection with campaign
July 9, 2013
Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.
Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.
Wild Flavors Inc. introduced a line of seasonal-inspired “mocktail” flavors for non-alcohol applications that capitalize on the unique characteristics of alcohol beverages.
Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.