Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.
LYTT says goodbye to old name, introduces improved identity
July 7, 2020
In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke.
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.
The spirits industry has plenty of reasons to celebrate as the category experienced accelerated growth for the 10th straight year, as supplier sales were up 5.3 percent, volume up 3.3. percent and retail sales totaled $90 billion in 2019, according to the Washington, D.C.-based Distilled Spirits Council of the United States (DISCUS).