Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.
Fundamental Beverages today announced the launch of Newground Hard Dutch Lattes, ready-to-drink malt beverages infused with real coffee or tea, Dutch cream and alcohol. Imported from Holland, the beverages are available in two unique and indulgent flavors: Hard Dutch Cafe Latte and Hard Dutch Chai Latte.
Cutwater now is launching cans of Bali Hai Tiki Rum Mai Tai, a 12.5 percent alcohol-by-volume (ABV) drink with natural pineapple, coconut and citrus flavors. Bali Hai Tiki Rum Mai Tais deliver a bright and balanced cocktail with a bit of depth from the aged rum, the company says.
In an Insights published in September from Nielsen titled “How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market,” the market research firm reports that dollar sales for ready-to-drink (RTD) coffee accounted for $3 billion for the 52 weeks ending July 27.