The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.
The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.
A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.
The state has become increasingly popular as craft brewers open up shop
July 17, 2018
Known for its world-class workforce and friendly regulatory environment, North Carolina has long been an agricultural and food manufacturing behemoth. But as the craft beer industry continues to gain steam, the state’s reputation has shifted to include high-volume, quality beer production in its already impressive offering.