Articles Tagged with ''alcoholic drinks''

The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.

In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.

Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.

WG Brewing released Wild Root Alcoholic Root Beer.

In the 1959 film “Some Like It Hot,” the comedic stylings of Tony Curtis and Jack Lemmon offer an entertaining twist about two musicians who witness the Saint Valentine’s Day Massacre and dress in drag to avoid mafia gangsters.

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.

Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.

Clearly the readers of Beverage Industry are fans of kombucha as Clearly Kombucha won the August New Product of the Month poll. The organic beverage obtained 21 percent of the votes. Voting took place between Sept. 8 and 18.

On Sept. 17, America’s beer distributors joined citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787.

SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.