Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014
Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.
For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.
Heineken reports seasonal was its top-selling limited-edition beer last year
August 15, 2014
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.
Peach-flavored brandy builds off success of CB Honey
August 6, 2014
Following the successful launch of Christian Brothers (CB) Honey flavored brandy in 2011, Bardstown, Ky.-based Heaven Hill Distilleries Inc. now has introduced CB Peach.
At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.