Sparkling Ice is rolling out all new packaging labels on its iconic bottles. The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. 

Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

Sparkling Ice, a brand of Talking Rain Beverage Co., introduced its newest flavor: Tropical Punch, adding to its Sparkling Ice Caffeine lineup.

This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. 

Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the selection of three finalists for its second annual Cheers to Heroes campaign and contest celebrating everyday heroes from across the country. This year’s finalists are being honored for their support and continued dedication to their local communities and are now in the running to be named the winner of this year’s Cheers to Heroes contest with a cash prize of $10,000.

Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points. 

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.

Talking Rain, maker of Sparkling Ice, launched Talking Rain Essentials Hydration Water, an alkaline water.

Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.