Companies launch 3-D commercials, astrological billboards and more to promote their products.
August 16, 2013
Honest Tea Co-Founders Seth Goldman and Barry Nalebuff are taking the “Show, don’t tell” rule of writing to the next level with their upcoming graphic novel, “Mission in a Bottle.”
Proceeds from event benefit nonprofit children’s camp
July 30, 2013
Seattle-based TalkingRain, the maker of Sparkling Ice, announced its sponsorship of Party Camp, a one-day event that aims to bring the joy of summer camp to grown-ups while helping the underprivileged.
A rebounding economy as well as convenience and a healthy image have helped bottled water sales recover from years of decline in 2008 and 2009, according to Chicago-based Mintel’s U.S. “Bottled Water” report released in March.
Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge.
SymphonyIRI Group, Chicago, named Dr Pepper Ten, Kraft’s Mio beverage mixes, Sparkling Ice from TalkingRain Beverage Co., Starbucks K-cups and TruMoo from Dean Foods among the 2011 Food & Beverage “Rising Stars” in its 2011 New Product Pacesetters report, which is an analysis of exceptional first-year CPG sales success for newly launched products.