Sparkling Ice announced its Cheers to You Town Beautification Program, an extension of its June Cheers to Heroes campaign. 

Sparkling Ice’s Cheers to Heroes contest celebrates America’s hometown heroes together with the Honor Flight Network has received more than 3,000 nominations of hometown heroes from 1,700 cities across the country to contend for $10,000. 

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Sparkling Ice, part of Preston, Wash.-based Talking Rain Beverage Co., announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design. With this new formulation, Sparkling Ice has successfully transitioned to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for, it says.

Sparkling Ice introduced its latest flavor: Cranberry Frost. 

Sparkling Ice, a brand of the Talking Rain Beverage Co., Preston, Wash., introduced Cranberry Frost, a new limited-edition flavor launching just in time for the holiday season.

The makers of Sparkling Ice, Talking Rain Beverage Co., Preston, Wash., announced a range of corporate social responsibility initiatives to support veterans and the fight against breast cancer by collaborating with two organizations: Honor Flight Network, Springfield, Ohio; and UW Medicine, Seattle.

Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.