Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 

Talking Rain Beverage Co., Preston, Wash., will share two major announcements at the 2017 National Association of Convenience Stores Show (NACS), which takes place Oct. 17-20 at McCormick Place in Chicago.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says. 

Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”

Sparkling Ice, a brand of TalkingRain Beverage Co., introduced its 16^th flavor: Grape Raspberry. 

Sparkling Ice, a brand of TalkingRain Beverage Co., announced the addition of a new line to its portfolio: Sparkling Ice Essence of Sparkling Water. 

Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer.

Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.