Inspired by a consumer-driven social media initiative that gave fans the power to choose its next beverage flavor, Talking Rain Beverage Co.’s Sparkling Ice line announced the release of a new flavor at NACS 2015. 

Talking Rain Beverage Co. added 8-ounce slim cans to its Sparkling Ice packaging offerings.

Sparkling Ice, a brand of Talking Rain Beverage Co., created a limited-edition bottle to highlight its new partnership with brand ambassador and partner Kevin Durant of the Oklahoma City Thunder.

January gives everyone a clean slate to start off the year on the right foot and become a better person in some way. The hard part for me has always been coming up with a resolution that I can actually keep past Jan. 31.

TalkingRain Beverage Co. unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.

TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.

Sparkling water seems to be leading the charge for growth within the bottled water category.

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the completion of its U.S. direct-store-delivery (DSD) distribution network. Comprising more than 250 distributors, this DSD network will bring Sparkling Ice beverages to grocery stores, drug stores, convenience stores, and other retail and non-traditional outlets in all 50 states.

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.