Articles Tagged with ''cocktails''

Skyy Vodka is helping consumers simplify their at-home mixology with the release of Sky Barcraft cocktail-inspired vodkas.

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.

Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.

Belles Organics announces honey and spice coated tea blends to thh United States from Austrailia

Although many beverages are launched as stand-alone products, Liquid Ice was launched with mixology in mind.

Pre-mixed, ready-to-drink cocktails come in five flavors.

I have to admit, I am an easy target for LISTS. I imagine that I am not the only one, though, given that these types of articles populate many publications, websites, blogs, etc., throughout the year.

Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.

Bully Boy Distillers launched Hub Punch, inspired by the original Hub Punch recipe popularized in Boston in the late 1800s.