Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.
Hip Brand Development, also known as the WickedCorp, launched Wicked Hard ready-to-drink carbonated cocktails made from distilled grain spirits and real sugar.
In honor of the 2012 St-Germain Can Can Classic Cocktail Competition, the Paris-based brand unveiled a luxury display at select high-end liquor stores across America.
By offering a wide variety of items such as food, beverages, health products and more, supermarkets have managed to remain relatively stable in terms of store performance during the last year, experts suggest.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., has partnered with the Dress for Success organization to launch the Inspire Like a Lady campaign, which is designed to encourage people to join the cause and help support and inspire women everywhere through inspirational messages that answer the simple question, “Who has inspired you today?”
Beam Inc. launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in 200-ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.
