Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
Consumers are 'drinking less but drinking better,' Technomic reports
January 15, 2014
Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report.
Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.
Tapping into some of the latest consumer trends toward natural, infused products, Skyy Vodka added two new flavors to its line of Infusions flavored vodkas.
Technomic evaluated adult beverage incidence at casual and fast-casual restaurants
November 25, 2013
New data from Chicago-based Technomic Inc. reveals that adult beverage programs at leading chain restaurants also enhance guest satisfaction. In a new white paper, “Adult Beverage Consumption at the Leading Restaurant Chains,” the market research firm shows how adult beverage consumption across 40 casual-dining and fast-casual restaurants serving adult beverages is associated with higher ratings of the overall experience and stronger loyalty to that restaurant.