Articles Tagged with ''cocktails''

Since the start of the FIFA World Cup on June 12, soccer (or football) has taken the world by storm. Just this week at IFT in New Orleans, tradeshow attendees gathered around exhibitor booths with TVs to catch the action. In some moments, you almost forgot you were at a tradeshow when the fan crowd roared and cheered.

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.

Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.

Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.

In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.

Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.

Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report.

Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.

Stanton South LLC, doing business as Crafthouse Cocktails, added Paloma to its line of ready-to-serve cocktails.