The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.
The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.
This year’s State of the Industry report on energy drinks and shots finds that the energy drink market is showing healthy growth, while energy shots look to find their footing in the “new normal.”
Alternative Biologics, Inc., whose founders and team created Muscle Milk, developed a hemp infused energy drink: GYM WEED. Available in the U.S. market with three flavors ― Pear Pineapple, Stone Fruit and Tropical Berry ― GYM WEED provides balanced energy without the jittery, anxious feeling typically associated with energy drinks, it says.
The company has partnered with esports streamer Ninja
June 14, 2022
As the most-followed Twitch channel, Blevins has over 17 million followers. Now, Blevins has teamed up with G FUEL, The Official Energy Drink of Esports, to bring fans a sweet flavor: Ninja Cotton Candy.